Email may be automatically sent to the author/editor and copied to the web master whenever records are added, updated or deactivated. This system provides a basic audit trail for small to medium volume sites and impresses visitors to the site with personalized attention. Depending on the module and function, emails that are automatically sent may be saved in a database for future review. Such emails are saved as a boilerplate template and merged with the user-specific information and the results are kept in a separate database. The set of templates and merged letters is also used by the email module for customizable and targeted mailings to all or part of the contacts database.

Account sign-up verification is sent via email with instructions on acccount activation and accessability.

News Item submissions generate email for confirmation.

Notification of approval is generated on news item submisssions.

Customized communications make users feel valued with personalized contact. For example, customized email may be sent to all users interested in one particular product but not another or upgrade notices can be sent to owners of a particular model or version of your product. This can generate revenue through tailored marketing messages and reduce the technical support burden because you can communicate with specific owners of products and services.